The buzz on duplicate content penalties is almost deafening. Some people think it’s a myth while others strongly believe that search engines are out to hunt down these so-called posers and give them the worst punishment possible. Regardless of their accurate definition, duplicate content penalties do occur. The bottom line is that search engines aren’t big fans of duplicate content at all, so why even have it on your website?
The last thing any search engine would want is to give its users an unsatisfying search experience. They are doing everything in their power to provide optimum search results. By constantly improving their algorithms and filtering duplicate content, they are presenting their users with the most relevant and unique listings for search results. This is the main reason you use search engines in the first place. For them to work to your advantage as a website owner or blogger, you will need high-quality content that is both unique and informative. This way, search engine results related to your niche pull up your page as a primary valid listing.
How do search engines deal with duplicate content exactly, you ask? Google, for instance,...
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