Restaurant owners who offer a selection of beer without any draft beer are losing out. Draft beer sales in restaurants are often equal to or greater than bottle sales when a choice of both is available. What makes draft beer so appealing to people? It can be theorized that it not only has to do with taste, but with aesthetics as well. With so many choices of beer available, more and more people are being choosy about not only the kinds of beers they drink, but how they drink it as well. Glassware has come out in hundreds of shapes and sizes to encompass that perfect beer for the thirsty consumer. Large glasses, ornate glasses, promotional offers, and colorful signs and decorum make a big difference when it comes to sales. We have truly become a society of brand name conscious consumers and this is no exception in the beer market. It makes a lot of sense when there are so many different types of beers. Some of them will taste completely different from another and yet they are still called the same thing.
When a customer walks into a bar and orders a beer, a lot of times the first thing they see are the beer tap handles displaying the kinds of beer they offer. These beer...
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