Use Pay Per Click (PPC) During The Holiday Shopping Season
The holiday shopping season has a beginning, middle, and end. You can argue it begins in September and ends in January. No matter what timeframe you have its still a finite period of time during which a very large percentage of yearly retail sales are made. You have to strike while the iron is hot. It is unrealistic to expect users to locate your online presence by directly entering your website address. More than 75 percent of Internet consumers use search engines and directories to look for products, services and information.
The problem is it takes time to optimize your website and for spiders to magically index your site in relation to the billions and billions and billions of other websites. Well maybe not that many. The question is how do you get people to your website for that brief three or four month selling season. Answer: you buy your way in.
Pay per click (PPC) search engines, also known as pay-for-performance, are engines which allow website owners to determine their sites ranking in that particular search engines results by bidding on keywords. Usually the first three to five search...
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