Use What Youve Got: Capitalizing On Ebays Extensive Resources

Use What Youve Got: Capitalizing On Ebays Extensive Resources
An eBay store is a tremendous sales channel for any Internet retailer. The traffic alone makes it more than worth the small price tag. But many eBay sellers dont avail themselves of the impressive line-up of marketing tools eBay supplies, and miss the chance to increase their exposure and improve their sales. States Rebecca Shapiro, co-founder of eBay store consulting service, http://OasisConnect.com, I see very few sellers tapping into all the resources they have at their disposal. If you choose to use them, eBay gives you all the tools you need to brand, optimize, and market your business.

Room for Improvement

Even if your eBay business is already doing well, you can affect a big difference in your bottom line with just a few small adjustments:

Use your eBay store to advance your brand.

A big part of branding is creating a recognizable image; so when you set up your store, you want it to make sure it reflects your off-eBay web site. Besides choosing your colors and adding your logo, you can put in your own HTML code to create a very branded store that effectively identifies your...