Perhaps one of the biggest mistakes web page designers make is to misuse or overuse graphic images on web pages. Designers become so enthusiastic about using new technology that they tend to focus on “look what we can make for you” rather than a web page’s functionality.
Web page graphics must serve a function. If a graphic image’s only function is “to look cool,” you are unnecessarily increasing the download time of your web pages. “Looking cool” can ultimately cost you more money and make you lose potential customers.
The following list is a summary of the types of graphic images that are acceptable on a web page:
Navigation buttons – Used to help visitors navigate your web site. If designed well, these buttons can be much easier to read and find than text links.
Image maps – Also used to help visitors navigate your web site. If designed well, image maps greatly add to the visual appeal of a web page but can considerably increase the page’s download time.
Logo – Used for your corporate or business identity. Logos increase brand name recognition and add visual appeal to...
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