Marketing is a business necessity wherein tools and technology innovations are utilized to increase a business profitability. The relatively new online video technology is one technology example that can be harnessed to increase profits and even possibly lower marketing costs.
Now that video can be attached to almost any web page, the possibilities of using video as a marketing technique (in the same manner of television) is slowly but surely gaining ground.
– Research on the phenomenon of communication retention show that people remember only 10% of what they have read and 20% of what they hear; however, people remember more than 50% of what they see and hear at the same time just like watching a movie.
– Marketing analysts report that companies that currently use on-demand video, video e-mail or streaming video podcasts have reported sales increases of close to 25%, sometime more. The increase in client response is attributed to the fact that multimedia rich content is a better catalyst to move and/or persuade clients towards buying a product or service because they can see its benefits in action.
– As far as online viewers are...
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