Local Search Marketing provides you, the business owner, with the most targeted and cost effective customer acquisition opportunity.
Your customers are more and more often searching for businesses like yours on the Internet. Studies show that these customers have a serious buying intent. As a local business (online or off) you need to figure out how to cost effectively reach out to these Local customers and start the business relationship before your competition does.
Why should local search marketing be important to your business? The Kelsey research group found:
74% of households use the Internet as an information source when shopping locally.
Approximately 45% of local searches had a buying intent.
The percentage of respondents who used yellow page directories decreased from 75% to 62%. (If you have a yellow page ad, it is time to consider buying a smaller ad and shifting your marketing dollars to the Internet.)
As local business owners you need to take action now. You need to keep your existing customers, and gain new customers, so you need to be found where they are searching. Local Search Marketing is where your future...
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