In the business of direct sales when you’re out of bookings, you’re out of business. How much money you make, what company incentives you earn, the recruits you have, all depend upon having bookings. Even your future bookings depend upon your current bookings. Everything in direct sales depends upon bookings.
There are as many reasons to book a presentation as there are hostesses. Some book to get free and reduced products. Some book to invite people in and show off their home. Some book to find out more about the company because they are thinking about recruiting. When women were surveyed as to why they book a home-party presentation the top two reasons were to learn more about the products and to have fun.
Most consultants attempt to get bookings by presenting, in detail, their hostess program. When you realize most people book a presentation to learn and have fun it becomes a paradigm shift in how you do your presentation and how you look at getting bookings. With this vital information your emphasis will shift from what they get to what they learn, from hostess plan to having fun. This doesn’t mean you don’t mention your...
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