The Internet has proven to be a natural tool for potential real estate buyers. You can check out homes now through MLS listings that provide multiple photographs, room sizes, heating and cooling features, landscaping and more. Gone are the days of getting in a car and driving to home after home with a real estate agent who is guessing at your tastes.
The same is proving true with vacation rentals. Resorts have long marketed their facilities online, but the use of the web for individual seasonal rentals is just hitting its stride. It has proven to be sufficiently successful that venture capital has entered the arena and a number of homegrown websites for vacation rentals are being acquired and consolidated.
The biggest player in the consolidation market thus far is HomeAway, a two year old company that is backed by $160 million in VC dollars and has engaged in a number of acquisitions, quickly building critical mass in the online seasonal rental business. Homeaway’s most recent and biggest purchase has been VRBO, or Vacation Rental By Owner.
VRBO claims 60,000 individual listings and more than 20 million site visits per year. Other acquisitions that...
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