Value Added Copywriting

I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons and theyll quickly respond with only words of acclamation. Follow that questions with a request for what the sermon was about and youre met with only blank stares.

They knew that the sermon was great but cannot recall what they learned.

This reminds me of the popular selling tenant referred to as selling the sizzle and not the stake. In other words, build enthusiasm and curiosity about your product without giving away too much. Let them hear it, smell it, imagine it but never taste it until they buy.

I find however that when youre selling high ticket items, because you are asking for a higher level of commitment from the prospect, you have to give something in order to get something back. So you have to give some steak along with the sizzle. This is what is commonly referred to as value added copywriting.

I use some of this myself at my website http://www.webcopy-writing.com to sell my...