Every business owner, including a Virtual Assistant needs to use a newsletter to keep in touch with their current clients and to develop a relationship with potential clients.
To develop your mailing list youll need a quality autoresponder service like Aweber or perhaps youll choose an all inclusive ecommerce system like WAHM Cart. Both of these services give you the ability to manage multiple mailing lists. You can run a main list for your website and add a second list for customers only.
Place an opt in for your newsletter on every page of your website and also create a page that gives more information on what a subscriber can expect when they sign up. You could even provide a sample newsletter there. Make signing up attractive.
Be sure to send out your main newsletter on a regular schedule so that the client or potential client knows when it will arrive and sees that you are timely and reliable. A VA who sends out a sloppy or irregular newsletter doesnt inspire much confidence in subscribers. If you do it weekly stick to the weekly schedule – if you do it bi- weekly or monthly stick with that schedule.
If you do choose a weekly mailing...
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