This morning I came across an interesting article on abcnews.com that pointed out something I had never before realized: Volvo and men share the same logo. Thats right, the well-known circle with an arrow pointing diagonally to the upper right, made famous by disco kings of the 70s, is also the logo used by makers of the safest cars on the road. Just do a quick Internet search of the two symbols and its unmistakable.
When asked why the logos look so similar, Volvos product communication specialist told ABCNews Its not the symbol for male. Its the symbol for Mars and Iron. Its meant to stand for strength. In theory this makes a lot of sense, but it seems Volvo has been limited in how it can promote this symbolism without bringing to mind to pimps and pink Cadillacs. In fact, most of the time you see Volvo advertisements, the name stands alone, unaccompanied by the graphic.
Luckily, I dont think anyone holds a trademark on the male symbol, so the 81-year-old carmaker doesnt need to fear a gigantic class action lawsuit for infringement. On the flip side, Volvo could be preparing to file a lawsuit against any man who promotes himself by using another registered...
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