Volkswagen aficionados will be hopping to their local dealerships this summer to welcome the Rabbit back to the German automaker’s line.
The fifth-generation Golf is going back to its roots with the original Rabbit nameplate in the U.S. and Canada. The Rabbit was the first Volkswagen and the first foreign car produced in the United States. But it wasn’t just its American origins that made it a 1970s icon.
The Rabbit bounced into American hearts with promises of great mileage at a time when the lines at most gas stations snaked around entire city blocks. It also offered a wide array of standard features at an attractive price. But in 1984, the Rabbit badge disappeared to be replaced by the Golf.
“The Rabbit was always exclusive to the U.S. and Canadian markets while the rest of the world had the Golf,” said Kerri Martin, Volkswagen’s director of brand innovation.
But American Volkswagen customers “want a relationship with their cars,” according to Martin. “Names like The Thing, Beetle, Fox and Rabbit support this.”
But the 2006 model is hardly your father’s Rabbit or Golf. Unlike its...
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