Wagging the Dog: Plan Ahead for What Happens After the Show
It might seem a little backward. After all, why would you want to waste time and energy worrying now about things that wont happen until the show closes? Doesnt it seem like putting the cart before the horse?
It might seem that way, but the reality is that preparing now for post-show activities is one of the wisest decisions you can make. By clearly deliniating your plan for after the show, youll be able to streamline your operation, delegate people to the proper duties, ensure all leads are followed up in an effective manner, and maintain valuable business relationships. Key to this are these nine questions:
1. Has a lead taking system been organized for visitor requests?
One of the most valuable things an attendee shares with you is their questions. By asking for specific items, or special features, or novel new applications, attendees are letting you know what they are in the market to buy. However, many lead cards only record the bare minimum contact information. Make sure your team has a place to note visitor requests and have them use it!
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