Warning: Objects Within Your Browser Window Are Smaller Than They Appear!
Is your internet window showing objects (companies) that seem larger than they appear? I think so. The Internet not only has allowed us to market to the world but it also has allowed many companies to hide their true nature and size.
Some Consumers Want To Work With Large Companies:
Many companies out there try to make themselves seem larger than they appear and sometimes they do this on purpose. There are consumers out there that feel more comfortable going with established companies that have a team of employees and (apparently) have more responsibilities to their employees and clients.
Other Consumers Would Rather Work With Smaller Companies:
Then there are other consumers out there that can’t stand working with big companies and would rather work with the little guys who treat every customer like they’re family.
The problem lies with the misconception about how large or how small your company really is. See, if you give an appearance online that you’re a massive company when you’re not, this might actually backfire on you once people...