Ok, you have done everything you need to do to produce a quality catalog and they have been printed. How do you get them into your customers hands? In this article we will talk about catalog distribution.
If you are going to distribute your catalog in the most common method, by mail, then you will need a mailing list. Maybe you already have a list of customers you are mailing the catalog to or maybe you need to purchase a mailing list that targets a specific demographic or geographical area.
There are mailing lists that are targeted by zip code, by income, by the fact they are homeowners, by if the people on the list have children, and even more specifically targeted categories like homeowners who have lived in their home more than five years, etc.
You can easily find lists by searching the web, but be careful. How new is their data? When was the last time they updated their data? Is the company you are buying the list from reputable? These are questions you need to keep in mind before purchasing a mailing list from anyone.
There are also catalog distribution services who already have all of that information and who can handle all of the distribution...
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