Aside from the fact that it generates traffic to the companys website, it also leads to high sales.
If postcard marketing is that essential then we must master its concealed art – but how?
There are various ways to master the craft of postcard marketing and here they are
1. Focus. Create a target market and focus on them. Be sure that these postcards reach them quickly and effectively.
2. Have a friendly tone. The message must be encouraging, positive and may boosts emotional reaction and persuasion. That way, readers are motivated to do the call of action you desire. If you use a friendly tone you get a certain connection – a bond that makes you closer to your target market. They develop confidences that can go a long way.
3. Puffing is no good. Do not use sales pitch in your postcards. It will definitely annoy your readers. Thus, use only postcards to generate sales inquiries. State the benefits that customers are getting then add up other worthy information like phone numbers or address of your business but avoid puffing.
4. Stop beating around the bush. Get right to the point – that is! Postcards have limited...
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