We Owe A Debt Of Gratitude To Early Luxury Automotive Products
You may well have noticed gorgeous, massive cars in classic movies. What happened to these car makers? Were they innovators or just producers of boats or other monstrosities of little innovative value? Sort of like big tank S.U.V. trucks in these days of $ 3 a gallon gasoline. Indeed you may have spotted such cars as the Italian made Isotta Fraschine in classic movies such as the movie Sunset Boulevard which starred Gloria Swanson. These cars were not only the highest end luxury models of their days but they introduced early on many advanced features into cars as well as moving ahead and reinforcing standards of reliability and durability of motor vehicles. The thin edge of the wedge even then. Back in 1929 when the Tippo 8A primo motor car was delivered to its first waiting owners , the automotive name and models if Isoto Fraschini were held in the same breath , prestige and level as those of Rolls-Royce and Hispano-Suiza. The story starts in Milan, Italy thirty years earlier when Cesare Isotta and Vincenzio Fraschino joined forces and went into the newfangled car business.
At that time Italy was a...
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