Children can get their parents to pay for a variety of products and services. Entrepreneurs understand this so they make sure they can offer products that wont break the bank while working to provide significant branding so kids dont forget who these companies are.
This happens when children watch cartoons on TV. There will invariably be toys, cereal and candy the child just cant live without. Savvy marketers have taken the whole idea of branding to a fan club status by developing online gaming locations where children can sign up for free, play games for free and encourage their friends to come and join for free. In some cases children can send messages to other friends through the system and enjoy all the benefits of membership.
Of course, the reason children go there is the marketer has been successful in web branding their product. By providing a fun environment in which to play the child finds the product represented to be synonymous with an enjoyable time.
Children will take the information about the site to the schoolyard and share the fun details with other children. Students might even help each other establish a free account while the visual...