Not everyone is as convinced that web branding is as important as I believe it to be. The opposition to the idea is that to some web branding feels like some intangible function that can neither be quantified nor explained.
Some business owners believe web branding is a simple matter of pasting a logo and positioning statement on a website and related promotional items. For others it is some ethereal method of bringing consumers to your website.
In my experience the notion of web branding is wrapped up in a better understanding of who you are, what defines your business and how well you know each other.
If you cant clearly articulate what values you hold as an individual and what you seek to accomplish as a business then how can you pass along to customers the very things that should make you unique?
Many individuals who may involve themselves in affiliate revenue programs may feel that an identity brand is not needed. I suppose a case could be argued to this effect. However, if you are involved in list building strategies then the individual recipients are more concerned about your trustworthiness than they may be about the product you are...
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