Ask twelve different marketing experts about web branding and you will likely receive twelve different answers. What may be most unusual is the fact that all of them could be right.
Web branding is a way of presenting a face to your customers. Web branding draws from the heart of what you are doing as a business, why you are doing it, whom you are doing it for and how you intend to do it.
Web branding may include a logo and positioning statement. These items will be viewed on virtually every page of your website, but will likely not be enough to show the heart of your business to consumers.
Web branding may include selling points. However, this alone only goes so far as to demonstrate some of the reasons customers should consider your business when attempting to acquire certain products or services.
Web branding might even include unique features that help define your business. This may be getting even closer to the purpose of web branding, but its only part of the whole.
Some people believe web branding to be something that is repeated or placed on a website often enough that consumers will likely remember it. This may be a way to identify...
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