There really are three different levels of marketing significance when it comes to your online business.
There are three different levels of strategy that result in three different sets of results.
1) Advertising This role is primarily designed to elicit short-term results on a specific campaign or site performance goal.
2) Search Engine Optimization (SEO) This role is designed for long-term growth by getting search engines to recognize your site and view you as trustworthy and deserving of a high ranking.
3) Web Branding This role is also designed for long-term growth, but may have more to do with customer confidence in your product and less to do with driving new traffic to your site.
In web branding the idea is to develop a confidence in your product and or service.
Did you know it is possible to develop a strong web brand and find customers returning even if that means paying more with your site?
Why is this true?
If you develop sound web branding strategies a customer will have no problem returning to use your services or buy your product. Customers will pay the extra if for no other reason than they are confident...
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