The boardroom was filled with noise as the top executives met. The CEO had planned this meeting for weeks, but no one was sure what was going to be discussed, so nervous conversation blossomed throughout the room.
Good afternoon, the CEO said as he took his seat and a hush settled over the room. I want to thank you all for coming today. Lets get to business.
The executives began looking to one another still confused as to what might be happening.
I want to spend our time today coming to grips with who we are as a company, the CEO said as he took off his suit coat, draped it over the back of the leather chair and walked to the white board marker in hand.
Most of the executives thought their boss was pulling a practical joking on his employees, but he just stood in front of the whiteboard waiting for someone to speak.
We sell computers, one man ventured to the nervous chuckles of a few brave executives.
The ice was broken, but it wasnt that the boss wanted. Yes, I know thats what we sell, but who are we?
We are supplies of computers and related components, another ventured.
Very good, but youve just told me what we do, yet...
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