Youve done your research, written a business plan and created a web site. Now its time to market your web business.
Internet Marketing
There are many ways to market a web site. One of the best ways is through search engines and directories. Search engines ensure pre-qualified traffic, meaning that if someone finds your site through a search engine, there is a good chance they are looking for the widgets you are selling. You just have to do you homework on keywords, optimize your site and submit it to search engines correctly.
Organic
There are several types of search engines and directories. A spider search engine uses programs called spiders to go around the web and collect data and bring it back to the engine. The data is then analyzed using various mathematical algorithms and your site appears in various listings. Of course, you want to get to the top of the listings, but that subject is beyond the scope of this article.
PPC
Then there are pay-per-click search engines, which require the site owner to pay for every click received from a list of search terms the site owner provides. Traffic can cost anywhere from a cent to a few...
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