There once was a little website that had a little message to share. Little pictures were added to the text and little by little visitors came and appreciated the site for its simplicity. They also appreciated the ease with which they could get from one place on the site to the next.
The site owner was happy and thought, If people like the site now imagine how much they would like it if I simply added decorative texts and backgrounds. Surely more people will come.
When fewer visitors came to the site, the owner did not consider he had made a mistake, he simply began to consider better ways to improve the site, Perhaps, he mused, if I add beautiful pictures to the site more people will come.
The results caused the website owner to become very concerned. Site visitation took another plunge. He thought and thought about what could be wrong. In the end he determined the site simply wasnt flashy enough, so he had some animated graphics developed that were cute, colorful and definitely flashy.
Surely this would bring customers to his site.
In the end the website owner was sad and dejected as he found that all of his improvements had done little to...
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