How many customers are you losing every day in your ecommerce website? I suppose every business owner expects some customer loss, but did you know you could be losing more customers than you may have realized?
Tim Berners-Lee is credited with creating the Worldwide Web and he always envisioned an online experience that would be useable to all online visitors. This vision included individuals with a variety of handicaps.
While there are web applications that allow vision and hearing impaired visitors to use websites, many site designers do very little to help these individuals navigate their website.
Interestingly one of the key factors that minimize effective use of an ecommerce website design is an over produced website with multi navigational tabs. A growing number of baby boomers and senior citizens are using the web and the use of a site that is difficult to navigate makes the site essentially off limits to these potential customers who often leave in frustration.
Consider these financial facts from the U.S. Consumer Expenditure Survey.
* The 50 and older have $2.4 trillion in annual income, which accounts for 42% of all after-tax...
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