How effective is marketing in site design? Well, let me share an off site story.
A blind man was sitting on a street corner and a sign had been placed before the man that read, Im blind, please help. In front of the sign was a hat with a few coins shared by those passing by.
A marketing guru was walking by and noticed the man sitting there. She spoke a few words to the man and tossed in a few coins. Then she took the sign turned it over and wrote something on the back of the sign and placed it back in its spot with her own message on display.
When she came back later in the day she noticed that the hat was nearly filled with bills and coins. When she voiced her amazement, the man turned toward her and said, You were the one that changed my sign.
Yes, I was, she admitted.
Please. What does it say? he asked.
The autumn colors are changing and I cant see it.
Can you see how the difference in marketing allowed those who passed by to discover they had a way to identify with the man when a simple Please Help sign did very little to motivate them to action.
This is often why so many businesses hire advertising agents, copywriters...
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