On an early fall morning a hunter quietly makes his way through the vegetation as he follows the trail of deer. He recognizes the signs and knows that if he is quiet enough he may see one of the elegant beasts. He passed some fine specimen of sagebrush along the way and even a few particularly nice cedar trees, but his mind was on his prey not the particular varieties of flora he encountered.
Website Hunting
Believe it or not the scenario above is very similar to the way many web consumers approach your website. Sure you may have some really nice things to say, but they are on the hunt for something specific and they dont have time to read everything you place on your website.
When it comes to web design you should always make full use of Search Engine Optimization (SEO) strategies, but you should also follow that up with several of the keywords or phrases that you used as the target of your site in bold throughout your website and/or web page.
How to Reach Hunters
Since most consumers are hunters you might also do well to include increased fonts sizes for headings that help consumers locate the information they are most interested in. This...