Architecture is a word often used to describe the execution of knowledge-based content in web design. Architecture is actually a very good term to use because when you work at developing content for your ecommerce site you can either throw it together in a haphazard way or you be very deliberate about how you construct your knowledge-based web pages.
A Common Mistake
One of the mistakes that seems to be repeated most often is thinking your web pages need to function in much the same way as an ebook. In this scenario the web pages are difficult for casual viewers to use because there is so much information. Instead of a few hundred words, these pages include content that well exceeds 2,000 words. The reason this is a mistake is that the casual reader is looking for quick bites of information they can scan to determine its usefulness.
The eyes of your site visitors act as a racecar driver looking for signs that lead them to the racetrack. If your visitor doesnt find what they are looking for they will take the exit ramp.
How to manage significant content
The management of site content should be thought of as a block of cheese for a party. No...
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