Did you know there is an essential difference between the way web designers look at the way they design a web page and the way the consumer evaluates the effectiveness of a web design.
Comparisons
* Web Designer: Interested in every subtle nuance of color, graphic and texture.
* Consumer: Interested in how fast the page loads.
* Web Designer: Includes links throughout the design for a variety of locations within the web design.
* Consumer: Clicks on the first promising link and hopes its something interesting.
* Web Designer: Interested in the color coordination and presentation of design.
* Consumer: Searches for bullet points to help gauge whether the site will be useful.
Content over Creativity
In many web designs the site is built on the premise that the beauty of the site is what will win customers. The consumer, on the other hand, has seen hundreds of sites and is often only curious to know if your site is going to help them or not.
The average consumer will only read knowledge-based articles that catch their attention. Consumers often determine an articles usefulness by scanning. If they lock in on...
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