There is a sound of death on the Internet. This sound is often overlooked and rarely acknowledged, but real nonetheless. The sound is comprised of a million clicks as they exit from a website that takes too long to download – a million clicks that could have translated into significant opportunity, but not today.
This mass exodus is usually the result of poor web design. These poorly designed sites generally feature too many graphics that are generally too large in file size. It could be the page is overloaded with text or more likely other time consuming add-ons.
The good news is many individuals have learned the value of keeping things simple and fracturing knowledge-based content into smaller bite-sized nuggets that can fill multiple pages. Those pages are then able to load much more rapidly at the direction of a potential customer who is primarily interested in what you have to offer.
This click phenomenon is not exclusive to slow loading pages, however. Interestingly as more and more web designers configure more flash intensive intro pages into their design the excessive hey-look-at-me-I-can-make-a flash-intro designs are not finding the consumer...
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