Web Marketing Analytics is the process of accurately measuring the effectives of online marketing initiatives. It is a way to assess the response of the website visitors towards your marketing effort.
This in turn helps to identify the gap that you have been able to bridge and see where you stand today. It also brings into notice the negative aspects or the shortcomings that you need to work upon and thus provides a framework for formulating a plan for the development of the business.
While carrying out the activity of web marketing analytics, identify the sources of attracting the customers. Try to find out whether they visited the website because of its high ranking on the search engine results or due to the direct mail or email campaigns.
The information gathered can help a great deal in recognizing the best means of enhancing the volume of business. Web marketing analytics is basically a systematic study of the results derived from the marketing efforts made by you.
To excel in this competitive environment and make your presence felt in the business of internet marketing, it is very important for your website to come into peoples...
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