1) Collection of back links: Do collect back links for your site. More you have back links proves more you are popular in the web world. Back links are counted as vote for the particular site. So do link exchange with those sites, which are relevant to the theme of your business as well as having good page ranking and also placed in the top level of the SERPs.
2) Article submission: Article submission is the best way of getting quality one-way back links. Write articles and then submit it into the article sites and place the site link under the option of authors details.
3) Directory submission: Directory submission is another way of getting one way back links.
4 E-mail marketing: Using web-mining data and collecting visitor details or collecting old customer details thus web owner can promote their site through e-mail messaging. Also yahoo provides option for placing signature in their yahoo mail ids. This is also a good option for e-mail marketing.
5) Uses of signature link in popular forums: these days web forum is the global platform for any web users. Net savvy people like to spend time in forum, they use web forum for their own queries, for...