Have you ever seen a web site filled with marketing hype? Do you want your web site to become one of them? I didnt think so. Customers are becoming ever more sophisticated and hype is becoming less and less effective. Therefore, instead of focusing on hype you should use language that talks to your audience. Use the same language your target audience would use. Don’t get too technical if your audience is not comfortable with such language. Try to use straightforward English simple language words that your customers can easily understand as much as you can.
Determine what information you going to provide to your visitors. Then, develop the appropriate categories based on your content. Your categories are going to serve several purposes. Most importantly be categories are going to help your customers navigates your Web site. Secondly, the categories are going to break your sites into digestible chunks of information. In addition, the categories you create are going to break your site into multiple pages that it’s going to become easier for search engines crawl your entire site.
Developing an effective site navigation structure, you ensure that your...
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