For many business areas, the Internet has set a new standard and changed the playing field. To take advantage, you need a site. But where do you start?
Web SitesIn The Beginning
Your first thoughts regarding a web site are guaranteed to be misplaced. If you have a current business you want to create a site for, you are viewing it using techniques you have developed in the brick and mortar world. If you have decided to start an entirely new business on the web, you are probably brainstorming about potential ideas. If you want to avoid wasting time and money as well as major frustration, you need to understand that both approaches are simply, utterly, truly wrong! Well, most of the time.
If you can accept that statement, you will avoid the mistakes millions of small and huge businesses have made. You dont want to be like that frustrated person you met at some party who got killed on the web. As difficult as it will be, you must accept the fact you understand nothing about e-commerce. If you can check your ego and opinion at the door, you are half way to making profits. Assuming you havent hit the back button, lets talk about the key issue.
There is...
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