How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage. So before you get out your keyboard, get out a mirror.
Why not see if any of these 3 personality traits are seeping into the design and copy of your web site?
->Insecurity
->Pride
->Anxiety
Web Copy Sabotage #1: Insecure people create timid sites
Most people are insecure in certain situations as they vary their image to gain the favour of others. Nothing kills web copy faster than trying to be a people pleaser. Insecure people create timid sites that try to be all things to all people. Instead of declaring, Heres who I am, insecure web copy tentatively pleads, I can be whatever you want; hope you find something you like. How forgettable and phony is that? Secure people on the other hand have learned to get real.
Some people like them; others dont. Their web copy stands out because their authors stand up. Their web copy is memorable because...
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