Its a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? Its the copywriting on the website.
Heres what weve learned works best from actual results and testing on dozens of websites weve done the copywriting for.
1. Make your website easy to scan with headlines, sub headlines, boxes, sections, colors and the like that give the reader the main benefits he will get. Almost all people are scan first or scan only readers. Your headlines and sub headlines should take advantage of this fact.
2. Just Sell, Baby. Websites have one main end purpose and that is to sell your products and/or services, to move people to action, to make money. In todays high-tech world, most copywriting on websites forgets this vital fact and that is why they dont perform better.
3. Tell the reader what he/she will LOSE if they do not take the recommended action. Fear of loss is a great motivator.
4. Build up excitement, enthusiasm, passion and urgency to get the reader to take the desired action right now. We analyzed the most successful copywriting wed ever done back to 1978 and found...
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