Website Marketing Strategies – One Way Links Vs. Reciprocal Links
The rankings that your site has in the major search engine’s results, are the most important factor for the number of visitors you have every day. The good thing is that you can modify your search engine positioning with some seo methods. First of all you should know that link popularity is one of the most important issues in the ranking system. So basically if you increase the link popularity your site’s rankings should improve.
But, unfortunately things aren’t so simple. It doesn’t mean that the one who has the biggest number of links pointing to his site will be the first shown in the search engine’s results. In time, search engines have changed their algorithms, and now the nature of the links is very important.
If you want increase your link popularity there are three types of links to choose from: one way links, reciprocal links and three way links. The most effective of them are one way links and reciprocal links. I will try to make a little comparation between those two and show you some advantages and disadvantages.
The website marketing...
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