Your company is rolling out its new web application. This web application is well designed and attractive. It has been well tested by your quality assurance group. You have spent a lot of money marketing your new website. The website now goes live. Very soon you realize that your new web application is unable to scale to your typical production load and the response times and performance reach completely unacceptable levels. Your web logs indicate that most of your website visitors simply leave the new website before buying anything since its response times are very poor. You start to panic, and one of your friends tells you that the reason your application does not perform adequately is that you do not have ample hardware. Hearing this, you decide to add more server hardware. While this has a small effect on the website response time, it is still woefully inadequate. You soon realize that problem does not really lie with the hardware but rather with the web application itself. It appears that your web application was not well optimized for the typical peak loads. It becomes increasingly evident that most of your marketing dollars were wasted.
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