If you have never used article marketing when promoting your website you have been missing out on a valuable tool in internet marketing. Article marketing is an effective way of creating backlinks and drawing attention to your online business.
What you need to take advantage of the opportunities in article marketing is either some basic writing skills or the resources to hire someone who has those skills. Then what you need to do is write useful articles related to your websites niche. As an example, if you have a website that deals with antique automobiles you might want to write articles on the topic of auto restoration. Generally you will want to keep your articles in the range of 400 to 600 words.
Prior to writing your articles you should determine the keywords you are targeting and use those in the article itself. That way the search engines can pick up on them and their relevance to your website. Try to place those important keywords within the first and last paragraphs of the article you are writing. By writing in this manner you will gain the interest of surfers interested in your niche and that of publishers and webmasters also.
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