If you were asked to put a value on your website what would it be? Perhaps you paid a small fortune and commissioned a top design agency to build it. It would still be worth at least what you paid for it, right?
It’s a sad fact that a great number of websites are worthless. They give no value to their owners and are little more than a drain on resources. Would it surprise you if your website was classed as one of these?
The World Wide Web is made up of millions of webpages so it’s not surprising that many are rarely seen by human eyes other than their owners’ and creators’. These unfulfilled webpages are like trees in a forest. They can make as much noise as they want, but if no one is around to hear it then who is to know they ever made a sound? Too many of those that are seen by people are poor at encouraging progress through the sales cycle i.e. they don’t persuade the reader enough to progress to the next stage whether that’s submitting a sales query or making a purchase.
So how have you determined the value of your website? Have you only taken into account its cost to build and maintain or have you also considered...
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