Traditional brink and mortar companies and website businesses have one thing in common; they cannot survive without customers and are constantly looking for ways to attract new business. Advertising is usually too broad to attract specific markets and target advertising can be exceptionally expensive, when the return on investment is calculated. Some of the best advertising available is word of mouth referrals from friends, family and verifiable previous customers.
Looking through many websites that portend to offer excellent earnings in exchange for little work, there always seems to be testimonials from satisfied customers or those that also sell the product and claim to making tons of money as a participant in that particular business. With no way to contact many of these people for a first-hand account, their reliability is open to question and considering that many endorsements are either paid or non-existent, it is no wonder they are not taken seriously.
When an individual tells a friend about a website or a business that has excellent customer service, a great product and a good price, there is a good chance that friend will become a customer. There is...
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