Undoubtedly the biggest news in the wedding calendar since 1995 Marriage Act which allowed wedding to take place in any licensed venue, is the Civil Partnership Act. It is clear that the number of gay weddings only represents a tiny piece of ‘wedding’ cake; however the effect on greeting card design trends and the whole feel of cards and stationery for entire wedding market has had a much more significant impact.
Although many greeting card publishers are happily producing overtly gay cards, it is arguably the subtler changes the Civil Partnership Act has had on the straight wedding card scene that is more interesting. On the design front, there appears to be more room for manoeuvre when it comes to the tone of wedding cards for gay couples, who are considered more likely to appreciate a light-hearted approach.
To play it safe, many greeting card companies are opting to use simple words to spell out the recipients relationship, for example, Mr and Mr or Mrs and Mrs. On another hand, some greeting card publishers has avoided producing designs with obvious same-sex connotations, and are instead steering its entire wedding portfolio along more generic...
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