The web has become the dominant way to shop for electronics, travel, cars, housing, even education. But you can just as easily use the web to find caterers, event halls, dressmakers, DJs, photographers, videographers–even a wedding planner if you decide to take a break from doing it all yourself.
Here’s how the web helps you plan a wedding:
* Local search. No, you don’t have to sort through vendors from here to Timbuktu. Local search technology now makes finding someone downtown as easy as finding someone anywhere. If you use Google, you only have to enter a place name along with your keyword to get a list of local businesses. Try “wedding planner fargo” (without the quotes) and see for yourself.
* Real people. The people you are buying from online aren’t “virtual.” They’re as real as the people you’d meet in person. In fact, especially with local business, the website is just a first contact. You can always call them up or arrange to meet in person.
* Dedicated wedding information websites. There are now websites solely devoted not just to planning a wedding, but to catering,...