Not all printing companies are created equal. There are those that are able to give you full color printing for your marketing collaterals. Still there are printing houses that offer excellent offset printing to provide you a cost effective print job, hence, bigger savings.
Whatever kind of printer you need to accomplish the job you require, you also have to learn to distinguish the differences among the printing techniques. This is so you could discuss with your printer the most suitable method for your marketing campaign.
Here are the different types of printing that you may want to get acquainted with before you go to a printing company for your print job:
Offset Lithography The most common printing method in the industry, most printers use offset lithography to save on ink and limit set up time. Hence, you are able to avail of a more affordable and cost effective print job for your color printing requirements. What printers usually do is to offset the ink (thus, the name) from metal plates to a rubber cylinder and then transfer it onto the paper stock.
Digital Printing It is probably the most popular printing method since its introduction....
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