brand (brnd) n.
1. * A trademark or distinctive name identifying a product or a manufacturer.
* A product line so identified: a popular brand of soap.
* A distinctive category; a particular kind: a brand of comedy that I do not care for.
2. A mark indicating identity or ownership, burned on the hide of an animal with a hot iron.
Starting an online business? One of your biggest challenges will be getting noticed among the millions of other web sites. An online branding strategy plays an instrumental role in raising your site above the clutter. Toss out all those cheesy books with titles like 101 Online Branding Secrets and Internet Branding Strategy for Imbeciles.
In this column, we will explore the various ways to promote a brand name on the internet and how it can benefit your business.
As mentioned above, a brand is a mark indicating identity. Many times in the world of business, people will think of a brand name, such as Kellogg’s, and instantly know that they are a cereal company. It is important to be able to do the same thing with your website.
Perhaps the simplest way to brand your website is to...
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