Web sites used to be the tools of High Tech, High Expense companies; back during the dot-com boom, companies were spending hundreds of thousands of dollars on domain names, and millions of dollars on web site development, often trying to carve out niches in the “new economy” (anyone remember the pet-food delivery service?).
If that’s your deep and abiding impression of business oriented web sites, it’s worth it to update it. The Internet’s list of web addresses continues to grow, and it provides a great leveling effect between small businesses and large. It’s impossible to tell how large a company is from its website, though some national and international brands will, with a bit of thinking, show the difference.
Done right, web sites should be easy to maintain. Investigate getting things set up on your site so that the site is easy to maintain. What killed a lot of business web sites early in the days of the Internet was that maintaining a site meant that the business owner had to be something of an HTML guru, and keeping your HTML skills sharp on top of running a business quickly turned into a mess. Now, with content...
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