What Do You Mean I Am A Product?! (Career Marketing

What Do You Mean I Am A Product?! (Career Marketing 101)

Job search seems to have many hurdles to overcome resume, interview technique, appearance, and networking are challenges that job seekers face. These hurdles are surmountable with a strong job search plan and dedicated execution. Job seekers need to apply traditional advertising and marketing methods to their job search to achieve results. By thinking of themselves as the product and the employer as the buyer job seekers can approach their career transitions from a sales aspect.

Market Analysis

Most job seekers have no clear concept of their target market, the conditions of the market, and the types of employers whom would hire them. They need to conduct a market analysis similar to what most business owners have developed as part of a business plan. The business owner must conduct some sort of market analysis to determine to whom they are going to be selling their products or services, to create a profile of their target customer, to describe their competition, and to find out the conditions of the current market. Job seekers should go through the same process.

Job seekers should educate...