To the non-fan, NASCAR stands for “Non Athletic Sport Centered Around Rednecks”….it’s real meaning is “National Association for Stock Car Auto Racing”. To corporate America it stands for “Big Business”
NASCAR and their premier division “Nextel Cup” is the second most watched sport in America, only the NFL tops it for attendance and television audiences. On any given weekend during the season, more race fans pack race tracks to capacity, than any major sporting event… All-star Game, Superbowl, or PGA Golf Tournament. The website ‘NASCAR.com’ gets over ONE BILLION hits a year
The Nextel Cup features 26 weekly races, plus a 10 race playoff type schedule. It’s the only sport that has what’s called “It’s Superbowl” as the first race of the season. The Daytona 500 is viewed by over 30 million, over 180 thousand pack the grandstands and infield each year for that event.
This sport that many assume their fans to be white, male, and southern. Well, that assumption is just plain wrong. NASCAR’s fan base is made up by 40% woman, in...
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