Too much of a good thing is a bad thing. This is the rule that every search engine optimization professional and web master must follow to avoid being severely punished by search engines. And believe me; search engines do punish web sites that overstep the bounds of good and acceptable SEO practices. You can end up being banned from search engine indexes and if this happens, where would you be? Nobody likes being made a fool of and search engines are no exception.
— Cloaking and Camouflaged Text —
One very black hat or very unacceptable search engine optimization practice is cloaking. Cloaking occurs when a web master creates two sets of web pages. One set is for search engine spiders and the other set is for human visitors. When a search engine query is made, the search engines will browse through their indexes to find a result that would be relevant to the surfers query. When the web site detects that a search engine sweep is happening, it will show the set that is packed full of keywords relevant to the search query. This guarantees that the web site gets returned at the top of the results list or at least near the top of the list. When...
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